PRST Logo

NOMINATION FORM

Welcome for nomination of Public Relations and Communications Excellence Awards 2024

Nominate by ticking all the categories you wish to contest in, after reading the instructions for each award category

Deadline: 10th March 2025

Categories

The Best Corporate Social Responsibility

Eligibility: Recognizes corporate organizations with outstanding CSR initiatives that have significantly impacted society

Nominees: Private and Public Organizations (Awards categorized by sector)

Evaluation Criteria

  • • CSR initiatives and impact
  • • Community engagement and sustainability efforts
  • • Innovation in CSR strategies

Best PR Department, 2024

Eligibility: Recognizes corporate organizations, government agencies, NGOs, and academic institutions with an international standard established PR department

Nominees: Public, Private Organizations and NGOs

Evaluation Criteria

  • • Strategic Positioning & Organizational Structure
  • • Defined Roles & Responsibilities
  • • Professional Staffing & Qualifications
  • • Strategic Planning & Execution
  • • Performance Measurement & ROI
  • • Ethical & Legal Compliance
  • • Adoption of Technology & Innovation
  • • Global Best Practices & Adaptability

The Best PR Agency

Eligibility: Recognizes Agencies that have excelled in strategic PR, Client success and Ethical standards

Nominees: All PR agencies in Tanzania

Evaluation Criteria

  • • Strategic roles of PR
  • • Client Portfolio & Success Stories
  • • Organizational team
  • • Ethical standards
  • • Reputation and industry influence
  • • Impactful Projects towards Tanzania's Development

5 Tanzania PR Golden Stars of the year

Eligibility: Recognizes top 3 PR practitioners who have demonstrated excellence in strategy, innovation, and great impact to PR and Communication Industry.

Nominees: All PR and Communication Practitioners in Tanzania

Evaluation Criteria

  • • Contributions to the PR industry
  • • Leadership and professional growth
  • • Innovation in PR campaigns

The Best PR Mentor of the year

Eligibility: Recognizes individuals significantly contributing to mentoring upcoming PR professionals.

Nominees: Individual PR/Communication Practitioners

Evaluation Criteria

  • • Mentorship Impact and Testimonials
  • • Leadership and Industry Contributions
  • • Innovation in Mentorship Approaches

The Best use of Influencer in a PR Campaign

Eligibility: Recognizes successful brands - influencer Partnerships

Nominees: Private, Public Organizations and NGOs

Evaluation Criteria

  • • Stakeholders' engagement and Campaign Impact
  • • Influencer credibility and Brand Alignment

The Best Green PR campaign

Eligibility: Recognizes outstanding Initiatives promoting environmental protection

Nominees: Public, Private Organizations and NGOs

Evaluation Criteria

  • • Campaign Impact and Reach
  • • Creativity and Innovation
  • • Sustainability
  • • Stakeholder Engagement and Partnerships
  • • Alternative Strategy

Best Public Service Campaign

Eligibility: Recognizes campaigns effectively engaging and informing the public on critical issues.

Nominees: Only Public Organizations. (Awards categorized by sector)

Evaluation Criteria

  • • Campaign Impacts society
  • • Campaign Objectives and Goals
  • • Success & Achievements

Best Crisis Communication Plan and Strategy

Eligibility: Recognizes successful Crisis Management through PR strategies.

Nominees: Public, private Organizations and NGOs

Evaluation Criteria

  • • Responsiveness of crisis strategy and plan
  • • Effectiveness of crisis strategy
  • • Relevancy of Strategy

Best Media Relations of the Year

Eligibility: Recognizes excellence in media strategy and execution.

Nominees: Public, Private organizations and NGOs

Evaluation Criteria

  • • Media Strategy and Plan
  • • Quality and Consistency of coverage
  • • Media Perception

Best Public Education Campaign

Eligibility: Recognizes campaigns excelling in public education on societal issues.

Nominees: Public & Non-Governmental Organizations

Evaluation Criteria

  • • Overview of the campaign
  • • Audience Reach and Impact
  • • Creativity and Effectiveness

Best Digital PR Campaign

Eligibility: Recognizes exceptional use of digital tools in PR.

Nominees: Private, Public Organizations and NGOs

Evaluation Criteria

  • • Stakeholder Engagement
  • • Audience Reach & Impact
  • • Creativity & Effectiveness of Digital Tools
  • • Brand Positioning

Young PR of The Year

Eligibility: Recognizes up coming PR practitioner who has demonstrated excellence in strategy, innovation and great impact to PR and Communication industry

Nominees: PR and Communication practitioners with not more than 4 years working Experience

Evaluation Criteria

  • • Strategic Communication Skills
  • • ⁠Ethical Practice & Professionalism
  • • ⁠Leadership & Initiative

Submission Requirements:

Supporting documents such as case studies, reports, media clippings, and testimonials.

Contacts for more clarification. Mobile: 0763747198 or info@prst.or.tz